Tucked away between the Adriatic Coast and the rolling Italian mountains, Marche Italy is one of the most underrated regions of Italy. While tourists rush to Tuscany and the Amalfi Coast, this hidden gem remains untouched, offering medieval villages, incredible food, stunning beaches, and a deep connection to the Italian Renaissance.
If you’re planning to travel to Italy and want an authentic, off-the-beaten-path experience, here are nine must-do activities in Marche that will make your trip unforgettable.
Get Lost in the Renaissance Beauty of Urbino

One of the most charming cities in Marche region Italy, Urbino Italy is a must-see in Italy for anyone who loves history, art, and old-world charm. This UNESCO-listed hilltop town was the birthplace of Renaissance painter Raphael and played a key role in the Italian Renaissance.
Why Visit Urbino?
- Explore the Grand Ducal Palace, home to one of Italy’s best Renaissance art collections.
- Walk through the cobblestone streets where Raphael once lived and visit his childhood home.
- Enjoy breathtaking views of the surrounding Italian mountain range from the city’s fortress walls.
If you’re fascinated by Renaissance humanism, Urbino will transport you back in time.
Relax on the Stunning Beaches of the Adriatic Coast

The Adriatic Coast in Le Marche Italy is home to some of the most beautiful Italy beach towns, offering crystal-clear water, dramatic cliffs, and golden sand. It’s a paradise for anyone looking to unwind by the sea.
Best Beaches to Visit
- Sirolo – A postcard-perfect beach town with turquoise waters and hidden coves.
- Numana – A laid-back coastal town with great seafood and a charming old center.
- Portonovo – A rugged, natural beach surrounded by the stunning cliffs of the Adriatic Coast map.
After a long day at the beach, grab dinner at an Adriatic restaurant and enjoy fresh seafood with a glass of Verdicchio wine.
Discover the Otherworldly Frasassi Caves

If you love adventure and nature, visiting the Frasassi Caves is one of the top places to visit in Italy. These enormous underground caverns are some of the largest in Europe, filled with surreal stalactites, stalagmites, and cathedral-like chambers.
What Makes the Frasassi Caves Special?
- Explore the Grotta Grande del Vento, a massive cave big enough to fit a cathedral.
- Take a guided tour through the breathtaking underground formations.
- One of the cool places to visit in Italy if you want something different from the usual tourist spots.
This is a must for nature lovers looking for unique places to go in Italy.
Sip Verdicchio Wine in the Vineyards of Jesi
No trip to Marche region Italy is complete without tasting its famous Verdicchio wine. The vineyards around Jesi are known for producing some of the finest white wines in Italy, making this one of the best places to travel in Italy for wine lovers.
Why You Should Try Verdicchio Wine
- It’s crisp, refreshing, and pairs perfectly with seafood from the Adriatic Coast.
- The wineries here are less crowded than in Tuscany, making for a more personal experience.
- Visit a family-run winery like Guglielmo Winery for an authentic tasting session.
If you’re into wine tourism, Jesi should be high on your list of must-see places in Italy.
Wander Through the Coastal Town of San Benedetto del Tronto

For a mix of beach life, great food, and Italian culture, San Benedetto del Tronto is one of the most charming places in Italy to travel.
Things to Do in San Benedetto del Tronto
- Walk along the scenic San Benedetto Water promenade, lined with palm trees.
- Enjoy the fresh catch of the day at a local seafood trattoria.
- Visit the Torre dei Gualtieri for stunning coastal views.
This town is one of the must-visit in Italy spots for anyone who loves coastal charm.
Hike in the Sibillini Mountains

For those who love nature and adventure, the mountains in Italy offer breathtaking hiking opportunities. The Sibillini Mountains in Marche are packed with wild landscapes, ancient villages, and hidden monasteries.
Why You Should Hike Here
- Walk along historic pilgrimage routes.
- Discover remote medieval towns nestled in the Italy mountains.
- Perfect for those looking for a break from busy cities like Rome or Florence.
If you’re into outdoor adventures, this is one of the top places to visit in Italy.
Explore San Gimignano – The Medieval Manhattan

Although technically in Tuscany, San Gimignano Italy is just a short drive from Marche and well worth a visit. This town is famous for its medieval skyscrapers, earning it the nickname “The Manhattan of the Middle Ages.”
Things to Do in San Gimignano
- Climb the Bologna Italy Towers for the best views in town.
- Sample world-famous gelato in the town’s main piazza.
- Stay overnight at one of the beautiful San Gimignano hotels to soak in the town’s magical atmosphere.
If you love history, this town is a must-see when exploring Italy region.
Feast on Traditional Marche Cuisine

One of the best reasons to visit Marche restaurant culture is its amazing food. From rustic trattorias to Michelin-starred restaurants, the local cuisine is something special.
What to Eat in Marche
- Olive all’Ascolana – Deep-fried, stuffed olives, a local specialty.
- Brodetto di Pesce – A delicious seafood stew from the Adriatic Coast.
- Ciauscolo – A soft, spreadable salami unique to this region.
For a fine dining experience, book a table at a Michelin star restaurant in Rome or a hidden gem in Marche.
Stay in a Boutique Hotel in Monti, Rome (Before or After Your Marche Trip)
If you’re flying in or out of Rome, spend a night in Monti, one of the city’s trendiest districts. Stay at a stylish boutique hotel like Hotel Raphael Rome Italy, known for its gorgeous rooftop terrace and prime location.
Why Stay in Monti?
- It’s close to major landmarks like the Colosseum and Roman Forum.
- It has amazing restaurants, bars, and art galleries.
- A great way to transition between the fast pace of Rome and the slow beauty of Marche.
This is a great way to wrap up your Italian adventure!
Final Thoughts: Why Marche Should Be on Your Italy Bucket List
While many travelers focus on places like Florence or Venice, Marche Italy offers a quieter, more authentic side of Italy. Whether you love history, food, beaches, or mountains, this region has something for everyone.
If you’re planning to travel to Italy, skip the usual tourist crowds and discover the magic of Marche region Italy—you won’t regret it!